THE RULES
Nobody handed us a rulebook. So we wrote our own. New rules land with every drop.
RULE 01
THERE ARE NO RULES. THIS IS THE FIRST ONE.
RULE 02
IT'S NOT HIS OR HERS.
RULE 03
IF IT TURNS GREEN, IT WASN'T OURS.
RULE 04
NEVER JUST ONE.
RULE 05
YOUR FIRST ONE IS NEVER YOUR LAST.
RULE 06
YOU DON'T EXPLAIN YOUR INK. DON'T EXPLAIN THIS.
RULE 07
WORN IN BEATS BRAND NEW.
RULE 08
DROPS DON'T COME BACK.
RULE 09
CREW OVER FOLLOWERS.
RULE 10
PRICED TO BE WORN, NOT SAVED.
RULE 11
WEAR IT IN THE SHOWER. THAT'S HOW IT EARNS THE FINISH.
RULE 12